Media Language and Representation: Advertisements

Section B of the exam on Media Language and Representation requires learners to consider how and why media language is used by media producers to create meaning and construct various representations of events, issues, individuals and social groups.


Below are the three posters that have been selected by the exam board that you will need to analyse. You may have to compare one of these to an UNSEEN advertisement, so it is important you can deconstruct an advertisement for meaning.









You will need to refer to the following ideas for your analysis: location, costume, props, makeup, lighting, choice of camera shot/angle, typography, layout and address of wirtten content to the audience.