The following is an advertising campaign by Lucozade.
Task 1: Analyse the above poster. (Create a new blog post: Analysing Lucozade's Advertisement)
Think about how they have represented their product in the poster.
- How have they used font and layout to engage an audience?
- How does the angle of the camera shot engage an audience.
- How does "In a different league" contribute to meaning?
- The direction given by the photographer to Gareth Bale in the image.
- How have they used of lighting?
- Why have they chosen blue for a background?
- How has the above factors contributed to representing their product?
Below is the charity campaign produced by Shelter, a homeless charity.
Task 2: Analyse Shelter's Poster (Create a new blog post: Analysing Shelter's Advertisements)
Think about how they have represented their agenda in their advertising campaign.
- How have they used their actors in their images?
- How have they directed their facial expression?
- How have they been lit?
- How has Shelter used layout to convey their message?
- How has the use of font contributed to the message?
- How has the audience been communicated with? What do the messages mean?
Task 3 - Create a new bog post. Advertisements: Lucozade and Shelter.
Compare and contrast the adverts above to one another, noticing the similarities and differences between how they have communicated their message.