As you are employed by a marketing company, the executives wish to see your Statement of Intent to ensure that you are on the right track and that they are not wasting valuable time and money on employees who are creating lack-lustre advertising campaigns.
TASK: Produce a Statement of Intent (350 words)
You are required to document your planned marketing campaign before you begin to produce your first poster product. You need to post this on you blog under the title Statement of Intent.
You have to link your idea to the media theoretical framework:
- Media Language (conventions of the products)
- Media Audience (Target Audience)
- Media Representation (How the message is constructed about groups of people and how the audience relate to these constructions)
- Media Industries (The companies behind the products, the legal considerations and how profit is generated by the products. Considerations relating to cross-media platforms and where products will appear as part of the campaign.).
1. How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
- Product 1: Two Billboard Posters
- Product 2: Moving Image Advertisement