H&M's 'Bring it On' Marketing Campaign
In today's lesson we will be exploring what makes a moving image advertisement effective.
You are currently storyboarding H&M's 'Close the Loop' advert. Today we are going to look at another advertising campaign called 'Bring it on' which is aiming to convince its consumers that H&M are an ethically conscious organisation who are recycling their clothes rather than 'wasting' it.
TASK 1: Watch the video above or H&M's Bring it On campaign.
TASK 2: Break the moving image down into four different parts picking out key areas for analysis with their campaign aim in mind. How do the following areas of Media Language contribute to the meaning created by H&M's Bring it on campaign.
Camera shots/angles:
Mise en scene:
Sound:
Editing:
TASK 3: Answer the following question in an analyitical style.
How does the video for H&M's Bring it on campaign promote H&M as an ethical fashion retailer?
- Refer to the video with close textual analysis.
- Use key terminology.
- Consider the target audience. Who are the main consumers of H&M's fashion and how are they represented in the video?
*Use the slideshow below to help you revise camera shots.