Media Language and Representations: Advertising and Marketing (Old Spice)

Old Spice


Look at the following images and write an analysis based on the questions below.
*Link to artist's homepage.






Question for analysis
- Explain how and why, with close textual references, how effective their campaign is in attracting a youthful audience.
- Evaluate the effectiveness of their Media Language choices.

Key terms: Brand ambassador, representation, reality, post-modern, visual metaphor.