Conventions of a Dance Music Video
TASK: Watch the following music video and create a FOUR WAY textual analysis grid. Make a note of any conventions that you'd only expect to see in a Dance Music video.
Think about the representations that are present also. How is the lead protagonist viewed? Are we seeing her through the male gaze? What about the ideas of the music video? Is there a theme?
Questions to ask yourself about your own music video...
- Why are my characters dressed in those clothes?
- Why did I use this camera angle?
- Why did I choose to shoot this here?
- What am I trying to say with this video?
- How am I representing the two social groups?
- How does this appeal to my audience?