The Jungle Book 2016
It is essential that you use the following links to help you:
https://www.nbcnews.com/pop-culture/movies/jungle-book-roars-box-office-103-6-million-debut-n557341
https://www.cinemablend.com/new/How-Andy-Serkis-Feels-About-His-Jungle-Book-Getting-Delayed-123057.html
http://mashable.com/2015/12/16/jungle-book-tech-social-media/#XgnQY9WQaGqY
https://econsultancy.com/blog/67860-10-examples-of-great-disney-marketing-campaigns
https://www.nytimes.com/2016/04/18/business/media/disneys-savvy-marketing-jungle-book.html
https://www.theguardian.com/books/2016/apr/22/competition-win-a-disney-jungle-book-prize-pack
1) How did Disney successfully use cross-media promotion as part of The Jungle Book’s marketing campaign?
2) To what extent were digital marketing techniques vital to The Jungle Book’s box office success?
3) List the ways the film was exhibited (shown). How did Disney’s strength as an institution enable the film to be exhibited in all these ways? (think about financial backing, use of 3D, marketing strength and vertical integration)
4) How did Disney attempt to broaden the audience for The Jungle Book? Was this successful?
5) What is the difference between Copyright and Trademark?
6) What was Favreau’s approach to the remake?
7) How did new digital technology impact on the production process (principally the use of CGI and previz)?
8) Explain how CGI works (re-watch video clips). Focus on blue screen and motion capture.
9) Were there any similarities between the 1967 and 2016 versions of the film in term of the production process?